Aboriginal Anti Violence Campaign Mildura


Biggest Killer

One of six 30 second TV Commercials written and produced by Change the World Creative Director Wayne Tindall for MDAS, Mallee District Aboriginal Corporation. Aimed at Aboriginal communities in and around the Mallee District the total campaign was spear headed by Ada Peterson, these commercials were filmed and directed by Mark Harrison of NBS Productions, Melbourne.
The TV Commercials fit into the broad categories of:
* General awareness of the issues of violence
* Responsible consumption of alcohol & violence
* Safe families, communities and workplaces
Extensive community involvement was a hallmark of this campaign with all TVC’s themed and approved by a local steering committee.


Behind the Scenes
A “behind the scenes” snapshot of the 6 part TV campaign aimed at Aboriginal communities in and around the Mallee District and produced by MDAS, Mallee District Aboriginal Corporation.

Written and designed by Wayne Tindall, Creative Director of Change the World and filmed by NBS Productions in Melbourne for MDAS under the direction of Ada Peterson, these commercials are being aired over the coming months.
The TV Commercials fit into the broad categories of:

* General awareness of the issues of violence
* Responsible consumption of alcohol & violence
* Safe families, communities and workplaces

Extensive community involvement was a hallmark of this campaign with all TVC’s themed and approved by a local steering committee.