Change the World is supporting Ego Lemos with his endeavour to take young Timorese and instil in them a passion for the land and a drive to make Timor-Leste a better place fore themselves and their children. The project is known as PermaYouth.
A musician, singer songwriter and environmental troubadour Ego Lemos is a remarkable man, with a remarkable voice in more ways than one.
Ego set up PERMATIL in 2000 as a local NGO concentrating on sustainable development, working with farmers, community leaders, community groups, Government staff, NGO / INGO staff, and university and school students. Providing training, information and education, the focus is on how to protect the land and environment, to manage it and use it to improve livelihoods. All training and information provided is compatible with economic, social, cultural, climatic, and environmental conditions in Timor-Leste.
PERMACULTURE = PERMANENT AGRICULTURE + PERMANENT CULTURE
Permanent Agriculture: agriculture and animal management that improves the land, provides income and produce, and is sustainable now and into the future.
Permanent Culture: working with, protecting and encouraging a strong Timorese culture and environment, and moving forward at the same time. Working with nature and people and learning from them, not against or in competition with.
Permaculture connects and integrates different ideas and techniques of living and agriculture together: houses, water supply, health, waste management, agriculture, fruit trees and tree crops, aquaculture, rivers, forests, animals, etc. It builds on traditional knowledge and the new techniques available to augment that knowledge.
With over 250 trained members spread over Timor-Leste’s 13 Districts, it also seeks to build a national movement that facilitates the appreciation and exchange of traditional knowledge from disparate communities within the country, integrating the results into a body of knowledge that will serve all Timorese into the future.
Permatil and now PermaYouth members seek to promote the ten guiding principles of permaculture applicable to all, whether living in an urban or rural environment.
1) Take personal responsibility
2) Seek cooperation, not competition
3) See the solution, not the problem
4) Know that quality makes economic sense
5) Know that energy efficient systems make all sorts of sense
6) Work smart, not hard
7) Minimize waste
8) Work toward integrated systems
9) Seek diversity
10) Enjoy the benefits of beauty and function
4 Televison Ads designed by Wayne Tindall for Indigenous Communities in the Grampians Region of Victoria.
Recently, Change the World creative director Wayne Tindall spearheaded a campaign in the Grampians region of Victoria working with the Victoria Police Violence Against Women and Children Strategy Group. This is a public awareness campaign targeting family violence and sexual assault within the Aboriginal community.
TV Ad #1
TV ad #2
TV Ad #3
The objectives of the Indigenous Family Violence and Sexual Assault Awareness Campaign are to:
• improve relationships between the local Indigenous community and Victoria Police;
• increase community awareness and understanding of the impacts of family violence and sexual assault;
• identify strategies for victims of family violence and sexual assault;
• achieve increased reporting of family violence by Aboriginal communities and in the longer term, provide an overall reduction of the incidence of violence ?and sexual assault against women and children in these locations; and
• engage with the Aboriginal community in order to identify local issues specific ?to family violence and sexual assault.
The campaign was managed by Victoria Police but the four television commercials were developed by Wayne Tindall working with NBS Productions and in partnership with local Aboriginal communities in the Grampians Region to ensure they are responsive to local issues. Once again the results have been outstanding with local people fronting the commercials with astounding frankness and power. The advertisements are currently airing across this part of Victoria.
Change the World is changing the lives of Indigenous communities across Australia!
We recently teamed up with NBS Productions and put our creative hats on to come up with an impressive ‘Anti Smoking Campaign’ for the Indigenous Community in Bairnsdale Victoria.
The desired target audience was broad being:
• Young people that had never smoked
• Young people who smoked
• Mum’s and Dad’s who smoked at hoe and around the kids
• Pregnant mums
• Middle aged parents and singles and
We quickly decided to take a holistic approach realising that a campaign of this nature will not be successful with 4 ‘stand alone’ TVC’s without supporting media and the re enforcement of existing social network sites.
Together with the support of the client group, we secured a small group of Indigenous youths who committed to work with us to come up with initial ideas and help with all stages of production in exchange for some formal and professional training in mainstream film and television production.
The idea was that by involving the community at all levels in the actual creative act of this campaign, the key messages would be absorbed by a process of ‘osmosis’, and pride and self esteem would be elevated thus creating a platform from which to build dialogue around an ‘anti smoking’ message.
Four key areas and approaches were identified.
1. A PROUD MOMENT
An advert that targets the financial cost to a family when a parent is smoking.
2. THE GREATEST GIFT
A hard-hitting ad that targets the family situation when a parent dies through smoking caused
3. IT’S YOUR FUTURE
An ad that targets youths with a clear outline of cause and effect IE: choices today have impact
4. NOT FOR ME
A clear message from the community that smoking is “NO GOOD AYE”
The initial proposal encompassed the following media:
• T Shirts/caps/USB wrist-bands
• On Line/Youtube/Facebook/Twitter
• Mobile Phone
We proposed a fairly ‘hard hitting’ approach without ‘preaching directly at existing smokers but rather by using a family/community perspective to get the message across.
We felt that by using a selected group of young people in the production process and by documenting this process and placing ‘behind the scenes’ clips on dedicated facebook/twitter pages, a great deal of local, national and even international interest would be generated.
One of the world’s most spectacular and undiscovered diving destinations, Timor Leste boasts pristine coral reefs and an abundance of marine life.
Timor Leste (East Timor) is one of the world’s last undiscovered destinations.
An adventure travel paradise offering pioneer travellers some of the world’s best diving, game fishing, incredible trekking, mountain biking and adventure motorbiking all set in an untouched, pristine environment.
East Timor is a country with one of the most appalling maternal and infant mortality rates in the world, where approximately 830 women out of 100,000 die in childbirth. Twelve percent of children don’t make it to their fifth birthday, yet they have a very high birth rate of 7.5 children per family.`
Approximately 50% of the population is under 15 years of age and approximately 80% of women are illiterate.
Life, Love and Health (LL&H) is a volunteer based, Australian registered charity committed to community development in Timor-Leste. Their grassroots projects assist the Timorese people to address their fundamental needs and aspirations as they move forward through difficult challenges to their independent future.
During a recent visit to Timor Leste we were kindly supported by this extraordinary group so we decided to assist them in the way we know best; through the power of film.
This ‘Change the World’ promotional video clip was produced to assist them raise further funds and to highlight the work they are doing to reduce the appalling infant mortality rate in this emerging nation only 45 minutes from Darwin.